What is the size of your intended market? Say you sell jet skis; anyone under the age of 16 and over the age of 60 or so is unlikely to be a customer.
I can add and remove things. Take a look around. In those states 2, people visited a national forest last year.
This approach is particularly effective if your product or service has several unique features that you want to highlight.
What risks are you taking with your business? Investors will want to see that you understand what needs to happen to make your plans a reality and that you are working on a realistic schedule.