This may seem to contradict the need to modernize and keep with the times. This logo echoes that. They updated because, put simply by the company, they thought their previous version was awful.
The main thing is to keep in mind the importance of your brand logo and to make sure it represents your brand image properly.
Rebranding is intended to completely change the image of your business. You may be ready to give your logo a complete overhaul, but before you deconstruct it completely, consider the current design elements that are representing your organization effectively.
What We Like: The new logo is easier on the eyes against a white background, and is much cleaner looking. The lowercase logotype and color-blocked icon fit the current trend toward modern, simplistic designs. Read on to learn about the cost of rebranding and which brands get it right.